In the Business section of the November 27th Toronto Star on pages B1 and B2 there is a lot of ink used to notify the public that Toyota is doing a recall on the floor mats. Ink you haven’t seen used to notify the driving public about their Ford F150’s with the problems of leaking front windows, blowing spark plugs and leaking rear windows.
Well, I know nothing will happen but, I felt that with Toyota taking the high road and doing the recall and Ford hiding behind advertising dollars, I have to send a letter to the editor (plus the Toronto Sun).
Here is a copy:
I find it interesting the amount of ink you used to disclose/inform about the floor mat problem Toyota is doing a recall on. Here we have a company that takes full responsibility for a product that MAY cause injury. In Canada, as your article points out, there is no defect but Toyota will still address the problem with a recall. And, unlike our bail-out buddies here, Toyota is reducing managerial bonuses to reflect this decline in quality.
Meanwhile, back at Ford, they still hide behind the skirts of advertising and you see no media hype on Ford’s lack of disclosure/recall on the leaking front window, blowing spark plugs and leaking rear window. The former two can cause injury/death depending on the circumstances. But Ford refuses to do anything about it. They send out a notice to the dealers but don’t inform the public – who carries on with multiple repairs, not knowing the real cause.
You have been made aware of these faults yet do no investigative reporting to ensure the public is made aware of the risk. There are documented cases to the U.S. and Canadian government showing these faults yet we see no ink used to help the public. Only silence that allows Ford to come across as squeaky clean while poor old Toyota faces up to its errors in construction and looks after the consumer.
Ford creates revenue flow by not disclosing these faults and the driving public must pay for repairs out of their pockets, some amount to the $1000’s of dollars. Toyota picks up the tap for this recall and reduces the bonuses of those who were responsible. Accountability that is being shown to us by a foreign company and seems to lack in our car industry and maybe our print industry.
Are your bonuses tied to Ford advertising? It’s called ethics and the Atkinson Principles.
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