In today’s Toronto Star, in the business section, the title reads: “Once-dominant GM left eating dust”. They also mention that Ford is no longer in the top 5 North American automakers. They noted that GM,Ford and Chrysler still dominate the truck market, as would be expected. But, I think people have found out how shallow Ford is, at least in terms of backing up their product. They still refuse to discuss the fact they built F150’s with leaky front windows that cost us consumers thousands.
And the end result? In the last decade Ford,GM and Chrysler have dropped from 80% of the market share to around 60%. This is in the truck/SUV and mini-van market. I think people found out that in Ford, Quality isn’t number 1 nor are they now built Ford Tough.
In trucks, Ford has dropped from 16% market share to 12.75. Toyota – holds at 14.4%, up from 8.8%. It apears that their honesty and recalls are having the right affect. People want quality and understand nothing is perfect. But, a company that tries to make things right – you’re going to buy from them instead of a company like Ford who makes money selling you products to repair your F150 with the built in leaky window. And they don’t even warn you about it.
The consumer is talking Ford – maybe instead of counting your executive bonuses and billionaire welfare, you should be listening to those who pay your wages – the consumer.
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