I doubt if any of you have missed what has been front page news in the Toronto Star and other national and local papers. Maple Leaf Foods has had to recall meat products due to product contamination. This is something that is always present in our food chain and we trust our suppliers to utilize all methods to ensure that no food leaves the plant contaminated. Unfortunately, in this case, it has happened and deaths have occurred. But, I will still buy Maple Leaf Food products because of what they did – no, not the contamination part but the fact they stood up to the plate right away, did a recall and closed the plant to ensure no more contaminated products were shipped. They will take a beating in the press and local bar rooms but, at least they can stand up and say they did the right thing. Their CEO ( Michael H. McCain ) has gone on TV with ads to explain the issue and to take full responsibility.
Now, compare that to Ford. I won’t go into the Pinto issue nor expand on what I have stated concerning the Crown Victoria affair except to say, Ford was initially reluctant to come forward and issue a recall and take responsibility. A lot of police officers died while Ford played around with the Crown Victoria.
In our issue concerning the built-in front window leak, Ford has not publically acknowledged the fact that they produced a vehicle with this built-in fault (although I understand a service bulletin was issued to dealers but not other garages but I have yet to see this) nor have they issued a recall or attempted to fix the problem (I had to go to Speedy Glass – who did an excellent job). Even the CAW refuses to comment on this except to tell me that I shouldn’t blame their workers (who put the window in?).
It is interesting to note that Ford Canada is on its fifth president in less than 4 years – they are changing the top man more often than underwear on a person with a lower bowel problem. How can they expect to promote good customer relations when their top management keeps changing? Who is going to take responsibility for the Ford F150 front window leak if they keep changing the guy that should.
At least Maple Leaf Foods has shown some ethics and their CEO is someone I’d like to do business with. I think a handshake with him would the most I’d require in any business deal (although I’m sure the lawyers would tell me otherwise). I’d buy a used car from the Maple Leaf CEO but not necessarily a new car from the Ford CEO. I hope that Maple Leaf Foods survives this last incident and are able to move on, with a little help from consumers.
P.S. some will say I am comparing apples and oranges. Well, Toyota recognized it had a rust perforation problem with their truck frames and they did the ethical thing – either repaired the vehicle or bought it and, if no rust, added on a 15 year warranty. I’m sure that the Toyota and Maple Leaf Foods CEOs listen to the same school of thought – honest customer relations, not advertised relations.